Together we are going to open a brand new casino resort, and have a lot of fun doing it.” When asked about his new position Gene stated, “It is exciting times for the Soboba Tribe and I am thrilled to be part of it. In his capacity, Gene rebuilt and revitalized the marketing team by analyzing, planning, implementing and executing marketing initiatives set forth in an effort to maximize productivity and revenue. Prior to joining the Soboba Casino team, Gene served as the Executive Director of Corporate Marketing for Buffalo Thunder Resort and Casino of the Pojoaque Gaming Enterprise in Santa Fe, New Mexico. Gene has had over 26 years of marketing experience in gaming, hospitality and tribal enterprises. His proven talents are exactly what we require for the monumental project at hand.” He continued, “His deep-seated passion for success and creative concept is something to be admired. Gene will be busy assisting the General Manager in formulating Soboba’s overall strategic marketing plan, pushing the boundaries of exciting promotional concepts and driving revenue for a new generation of Casino Resort.Īccording to Scott Sirois, General Manager of Soboba Casino “We are thrilled and overjoyed to have Gene onboard.
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